A new global study has examined the sun protection behavior of people across the world, with unprecedented insights into how individuals across different countries interact with the sun and the measures they take to protect themselves from its harmful UV rays.

The Study

The study, conducted by leading sunscreen brand Banana Boat, surveyed over 6,000 people across six continents, gathering insights into their sun exposure, sun protection methods, and attitudes towards sun safety.

The results offer a wealth of information into the global perspectives on sun protection and highlight key differences and similarities between different countries and regions.

Key Findings

The study discovered several key findings relating to sun protection behavior, including:.

62% of respondents admitted to getting sunburnt at least once in the past 12 months
55% of respondents admitted to not wearing any sun protection at all
67% of respondents believed that they did not need to wear sun protection when it was not sunny
Only 48% of respondents said that they regularly checked the expiration dates of their sun protection products
39% of respondents did not reapply sun protection at all during a day at the beach or pool
78% of respondents believed that it was important to protect children from the sun, but only 50% actually made sure that their children wore sun protection

Regional Differences

While the study revealed many similarities between different regions, there were also some notable differences in sun protection behavior. For example:.

Respondents from Australia and New Zealand were the most likely to wear sunscreen regularly
Respondents from Asia were the least likely to use any form of sun protection
Respondents from Europe were the most likely to use clothing or hats as a form of sun protection
Respondents from North America were the least likely to reapply sun protection throughout the day

Conclusion

The study provides valuable insights into the attitudes and behaviors of people around the world when it comes to sun protection.

With skin cancer rates on the rise in many countries, it is more important than ever to encourage good sun safety habits, such as the use of sun protection products, clothing, and hats, as well as regular skin checks and visits to the dermatologist.