As humans, we have developed the ability to quickly scan and process information in order to make decisions and take action.

When it comes to content, whether it be on a website, social media platform, or in a magazine, there are certain elements that “catch” our eye and draw us in. In this article, we will explore 6 reasons why certain content stands out and how you can use these techniques to make your content more visually appealing and engaging.

1. Bright and Bold Colors

One of the most effective ways to grab someone’s attention is by using bright and bold colors. Vibrant hues like red, yellow, and orange tend to be the most attention-grabbing, but any color that contrasts with the surrounding content can work.

In addition to using striking colors, it’s also important to use them purposefully. A pop of color in a headline or call-to-action button can make it stand out and increase click-through rates.

2. Eye-Catching Images

Visual content is incredibly important in today’s digital age. In fact, articles with images get 94% more views than articles without images. However, not all images are created equal.

In order to “catch” someone’s eye, the image needs to be high-quality, relevant, and visually appealing. Using custom graphics, infographics, or unique stock photos can help your content stand out and make an impact.

3. Intriguing Headlines

The headline of your content is often the first thing someone sees. It’s important to create a headline that piques someone’s interest and makes them want to read more.

Some techniques for creating intriguing headlines include using numbers, posing a question, or making a bold statement. However, be sure to avoid clickbait headlines that mislead the reader or don’t deliver on their promise.

Related Article 7 reasons that “capture” the eye

4. Compelling Storytelling

Humans are wired to connect with stories. When you’re able to tell a compelling story, your audience is more likely to engage with and remember your content.

Whether you’re sharing a customer success story, a personal anecdote, or a behind-the-scenes look at your business, weaving in storytelling elements can help make your content more emotional and memorable.

5. Clear and Concise Messaging

In today’s fast-paced world, people don’t have time to read lengthy paragraphs or decipher complex messaging. By keeping your content clear and concise, you can make it more digestible and engaging.

Using headings, bullet points, and short paragraphs can help break up the content and make it easier to read. It’s also important to make sure your messaging is simple and straightforward so the reader knows exactly what they’re getting into.

6. High-Quality Video Content

Video is quickly becoming one of the most popular forms of content on the internet. In fact, it’s estimated that by 2022, online videos will make up more than 82% of all consumer internet traffic. However, not all videos are created equal.

In order to “catch” someone’s eye, the video needs to be high-quality, relevant, and visually appealing. Whether you’re creating a product demo, a customer testimonial, or a behind-the-scenes look at your business, investing in high-quality video content can help take your content to the next level.

Conclusion

By using a combination of these 6 techniques, you can create content that “catches” the eye and engages your audience.

Whether you’re creating a blog post, social media ad, or website landing page, keep these principles in mind to make your content more visually appealing and effective.