In 2010, the United States government launched an ambitious plan to fight obesity and heart diseases by reducing the calorie intake of Americans. The plan aimed to reduce 1.5 trillion calories from the American diet by 2015.
The initiative involved collaboration between food manufacturers, restaurants, and government agencies. The initiative was indeed a success with food manufacturers and restaurants achieving the target. This article provides insight into the reduction of 1.5 trillion calories in American food products.
Food Industry Collaboration
The reduction of calories in American food products would not have been achieved without the collaboration of the food industry.
Food manufacturers, restaurants, and grocery stores set a target to reduce calorie intake by one trillion by 2012 and 1.5 trillion by 2015. According to the Robert Wood Johnson Foundation, the goal for calories reduction was a combination of reducing the portion size of food, reformulating products to have less fat and calories, or replacing products with healthier options.
Portion Control and Reformulation
Portion control was one of the ways through which food products manufacturers reduced calories in their products.
One study conducted by the Robert Wood Johnson Foundation found that the calorie content of packaged food products decreased by 78 calories per serving between 2007 and 2012. Manufacturers also reduced calories in foods with high-calorie-density, including baked goods, candy, and snacks. Food manufacturers also reformulated products to have fewer calories and less fat.
Reformulation involves a decrease in the calorie density of food products, which can be achieved by lowering the amounts of sugar, salt, and fat in food products. Manufacturers use high-fiber sources, such as whole grains, and low-fat dairy products to reduce calorie density. Some of the most common reformulated products are cereals, bread, and yogurt.
Healthy Food Options
Food manufacturers also increased the availability of healthy food options to reduce calorie intake. These healthy options included low-calorie, low-fat, and low-sugar food products.
The availability of healthy food options led to a shift in consumer eating habits, and many consumers switched to low-calorie food options. Food manufacturers capitalized on this shift towards healthy eating by catering to the demand for healthy food products. Some of the most popular healthy food products include yogurt, granola bars, and whole-grain bread.
Consumers also became more aware of calorie intake and the need to eat healthy, leading to a change in the food industry. Restaurants and fast food outlets also provided healthy food options on their menus. The new fast food options included salads, grilled chicken sandwiches, and fresh vegetable or fruit options.
Impact on Obesity and Heart Diseases
The reduction of 1.5 trillion calories in American food products has had a significant impact on obesity and heart diseases.
Obesity and heart diseases are major health concerns in the United States, with obesity rates at 42.4%, according to the Centers for Disease Control and Prevention. Obesity is associated with an increased risk of heart disease, stroke and diabetes. Reducing calorie intake of Americans has helped reduce the risk of these chronic diseases.
A study conducted by the RAND Corporation in 2013 found that the initiative had already reduced calorie intake by 78 calories per day per person. While the study found that the reduction in calorie intake was small, it concluded that it could help reduce the prevalence of obesity and chronic diseases over time.
Conclusion
The reduction of 1.5 trillion calories in American food products was a monumental achievement for the food industry. The initiative involved effective collaboration between food manufacturers, restaurants, and government agencies.
The initiative has had a significant impact on reducing the prevalence of obesity and heart diseases, which are major health concerns in the United States, and has led to a shift towards healthy eating habits in the country.