July is always an exciting month, and this year is no exception. With the pandemic slowly winding down, people have been eager to step out and explore the world around them.

On the other hand, the digital realm has also been booming, with new trends and updates coming up almost every other day. As a digital marketer, it’s important to stay ahead of the game and keep up with the latest trends.

In this article, we’ll take a closer look at the Swift Action Brigade for July trends that you can leverage to improve your marketing strategy.

1. Video Marketing

Video marketing has been on the rise for a while now, and it’s not slowing down anytime soon. According to a recent survey, more than 80% of businesses now use video as a marketing tool.

Videos are an effective way to convey your message and engage your audience, and with the advent of smartphone cameras and social media, it’s easier than ever to create and share videos. So if you’re not already incorporating videos into your marketing strategy, it’s high time you did.

2. Influencer Marketing

Influencer marketing has been around for a while, but it’s only been gaining traction in recent years.

Companies are now partnering with influencers to promote their products or services, and for good reason – influencers have a loyal following, and their recommendations hold a lot of weight. If you’re considering influencer marketing, make sure you choose the right influencer who aligns with your brand values and messaging.

3. Interactive Content

Interactive content is a great way to engage your audience and keep them hooked. Instead of simply presenting information, interactive content allows users to interact with it in some way.

This can include quizzes, polls, surveys, and interactive infographics. Not only does this keep your audience engaged, but it also helps gather valuable insights and data that can be used to improve your marketing strategy.

Stories have been a popular feature on social media for a while now. Facebook, Instagram, and Snapchat all have their own versions of stories, and they’re a great way to share short, engaging snippets of your day-to-day life.

As a marketer, you can also leverage stories to promote your products or services, conduct polls and surveys, or simply engage with your audience.

5. User-Generated Content

User-generated content is any content created by users or customers that showcases your brand in some way. This can include social media posts, reviews, and testimonials.

User-generated content is a powerful marketing tool because it’s authentic, and it can help build trust and credibility with your audience. Encourage your customers to create and share content, and make sure you thank them for doing so.

6. Voice Search Optimization

Voice search is becoming increasingly popular, and it’s important to optimize your website for it. When people use voice search, they tend to use natural language and ask questions, so make sure your content is optimized to answer those questions.

You can also use tools like Google’s Featured Snippets to get your content featured at the top of search results.

7. Chatbots

Chatbots are a popular way to improve customer service and engagement. They can answer frequently asked questions, provide support, and collect feedback.

Chatbots are available 24/7, which means your customers can get immediate assistance whenever they need it. Make sure your chatbot is easy to use and provides helpful information to your customers.

8. Personalization

Personalization is becoming increasingly important, and customers now expect a personalized experience from the brands they interact with. Personalization can include anything from personalized content recommendations to personalized emails and offers.

Use data and analytics to understand your customers’ preferences and behaviors, and tailor your marketing strategy accordingly.

9. Content Repurposing

Creating original content can be time-consuming and expensive, which is why content repurposing is becoming popular. Content repurposing involves taking existing content and repackaging it in a different format.

For example, you can turn a blog post into a video or a podcast episode. Repurposing content not only saves time and money, but it also helps your content reach a wider audience.

10. Mobile Optimization

Mobile optimization has been a trend for a while now, but it’s more important than ever. With more people using smartphones and tablets to access the internet, your website and content need to be optimized for mobile devices.

This includes everything from responsive design to mobile-friendly content. Make sure your website is easy to navigate and the content is easy to read on smaller screens.