It’s a curious thing that, in sales, you can be surrounded by people and still feel all alone. It’s a paradox that’s often missed by those who aren’t in the field, but it’s a reality that salespeople know all too well.

In this article, we’ll explore the loneliness of sales, why it happens, and what you can do about it.

The Myth of the Sales Superstar

One of the reasons that salespeople often feel lonely is the myth of the sales superstar. It’s the idea that, in sales, you’re either a rockstar or a loser. There’s no in-between.

Salespeople who are doing well are celebrated, while those who are struggling are often shunned.

This myth creates a toxic culture where people feel as though they’re constantly under scrutiny. They feel like they have to perform at a high level all the time just to be accepted by their peers.

It creates a pressure cooker environment that can be incredibly isolating.

The Nature of Rejection

Another reason that salespeople often feel lonely is the nature of rejection. In sales, you’re going to hear “no” more than you hear “yes.” It’s part of the job, but it can be incredibly demoralizing over time.

It’s hard not to take rejection personally. Salespeople often feel like their worth is tied to their success rate. When they’re not successful, it feels like a personal failure.

This can lead to a sense of shame and embarrassment that’s hard to shake, even when it’s unfounded.

The Pressure to be “On” All the Time

Sales can be a 24/7 job. There’s always more you can do to close a deal or build a relationship. This can create a sense of pressure to be “on” all the time, even when you’re not at work.

When you’re constantly in work mode, it can be hard to turn off and relax. This can lead to a feeling of burnout that can be incredibly isolating.

People who are burned out often withdraw from social situations, which only amplifies the feeling of loneliness.

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Dealing with the Loneliness of Sales

So, what can salespeople do to combat the loneliness that often comes with the job? Here are a few strategies:.

1. Find a Support System

One of the best things you can do as a salesperson is to find a support system outside of work. This can be a group of friends, family members, or even a therapist.

It’s important to have people in your life who can give you perspective and help you feel less alone.

2. Focus on What You Can Control

It’s easy to get caught up in the things you can’t control in sales. Don’t waste your energy on those things. Focus on what you can control, like your attitude, your work ethic, and your process.

When you feel like you’re in control, it’s easier to maintain your sense of self-worth and overcome the feeling of isolation.

3. Take Time for Yourself

It’s important to take time for yourself, both inside and outside of work. This can mean taking a vacation or just taking a few minutes during the day to meditate.

When you take time for yourself, you’re better able to recharge and avoid burnout.

4. Build Relationships with Your Colleagues

Finally, it’s important to build relationships with your colleagues. They’re the ones who understand what you’re going through and can provide support. Make an effort to connect with your team members outside of work.

This can mean grabbing lunch together or attending a networking event as a group.

The Bottom Line

The loneliness of sales is a real thing, but it doesn’t have to be a permanent thing.

By taking steps to build a support system, focus on what you can control, take time for yourself, and build relationships with your colleagues, you can overcome the feeling of isolation and find success in your sales career.